Posts Tagged ‘search engine’

Keyword Research

The best way to achieve search engine dominance is by focusing on keyword research. As a search engine optimization consultant, I’ve worked with hundreds of companies that miss this very important step. Achieving top search engine rankings is largely based on the competitiveness of the keyword phrase you are trying to optimize for. If your competitor is in the top spot with a well entrenched web site, then your chances of out ranking him may be limited.

In addition to focusing on a keyword phrase that doesn’t have strong competition, you need to find terms that are frequently searched on. I recently finished a consulting assignment for a foundation trying to optimize their website. They had top rankings for a keyword term that seemed to be somewhat desirable. However, keyword research proved that the term received less than 100 searches per month. As a result, top rankings for this keyword phrase were nearly meaningless.

Once you have found a keyword phrase that isn’t too competitive and receives an adequate number of monthly searches, the next step is to thoroughly check out your competition. Google the keyword phrases you want to optimize for a run a back link check on the top three ranked web sites. This indicates the strength of those web sites relative to their search engine ranking. The more links, the more difficult it will be to rank higher than they do without some type of sustained link building campaign.

After doing your keyword research and confirming your choice of keywords and keyword phrases, it’s time to focus on improving your web pages around the keywords you’ve selected. Enhance your meta tags, titles, and web copy to include your keyword phrases. This helps to tell the search engines what your web site is about so it can rank your site appropriately. In addition to the on page factors, Google weighs off page factors to determine web site ranking.

Off page optimization requires a sustained effort that uses new content and additional links from third party websites. The most effective strategies are the most basic. Begin with a link building plan. Focus on article directories, web site directories, blogs, social bookmarking sites, and other resources where you can establish in bound links.

Your plan should include daily, weekly and monthly tasks that can attract links from authority websites consistently over time. Your goal should not be to generate thousands of inbound links quickly because Google will penalize your website. Rather, focus on steady link building.

If you want to improve your organic search engine ranking, begin with keyword research. By selecting the right keywords, you’ll be able to optimize your website more quickly than your competitors. After choosing the right keywords, focus on integrating your chosen keywords into your web site. Then you’re ready for link building and other off page optimization tactics that significantly improve rankings.

Michael Fleischner is an SEO consultant and author of SEO Made Simple, revealing strategies guaranteed to improve search engine rankings. Learn more about Michael’s hands-on SEO training program, Internet Marketing Forum, and SEO consulting at MarketingScoop.com or contact him via the Marketing Blog at http://marketing-expert.blogspot.com.

©2009 MarketingScoop.

By Michael Fleischner

Popularity: 4% [?]

How to Increase Website Traffic

In common terms Website Traffic is the number of visitors coming to a website from all sources over a given period of time. This is one of the basic parameters for judging the success of a website.

If we do a simple mathematics – more visitors would mean more conversions, however this may or may not hold true if sufficient attention is not given to basics, which we simply tend to ignore.

Parts that need to be kept in mind

• Focused Content: Your content has to be focused. The content should be tailored for different set of visitors – to the point that you even think about how your company profile will be presented to respective segments. The quality of writing has to be top-notch business grade. Read more…

Popularity: 2% [?]

Tips to Meke Your Site have a Good Rank on Search Engines

If you are preoccupied with learning how SEO works then understanding search engine (SE) ranking principles should be a priority. Where you rank in search results can define your place in the business world especially today when almost everything is going global or electronic.

Here are six search engine ranking tips to get you on your way. Some are general but this piece speaks specifically to Google for two main reasons: firstly Google is one of the most commonly used SE and; secondly, different SE’s may have rules that are particular to them so (word limit in mind) not all can be covered.

Tip 1: Get Links that lead persons to your page. The more sites with links to your page the better, especially if Google deems them as important

Tip 2: Watch what you insert here: < TITLE > tags in the < HEAD >. Your page’s title tag has a lot to do with where you fall on a search list. “Home” and “Directory” may not help you at all so make sure your titles are specific enough to carry weight, a page title “6 Great Search Engine Ranking Tips For you” will do better than just “Tips”.

Tip 3: Content is important to Google. In fact, it pays more attention to keyword density than most SE’s do. It is recommended that you achieve a keyword density between 2% to 3% for your articles. In the average in an article of 500 words a keyword density of about 2-2.5% can be reached by using the keyword in the title, first line, once in each paragraph and in the conclusion. Read more…

Popularity: 1% [?]